
Harris Teeter Back to School POS and Digital
Each month, Harris Teeter would request a full suite of POS and digital assets that aligned with both Procter & Gamble’s monthly campaign and their own seasonal branding. For this particular project, the assets needed to merge P&G’s “Make the Cleans List” campaign with Harris Teeter’s “Start Awesomer” initiative. Despite the distinct visual identities of the two programs, I successfully identified common threads and crafted a cohesive design system that honored both programs while creating visual harmony.