In 2024, I led the redesign of Blue Chip Marketing’s logo to align with the agency’s refreshed brand mission. The goal was to emphasize innovation and individuality while preserving the integrity of the established identity. To achieve this, I integrated the tagline “Bring Change” into the existing logo, creating a unified visual that reflects the agency’s forward-thinking ethos. I also leveraged the brand’s expansive color palette to celebrate the diversity of both the team and the work we produce.