Candor Essential Oils

Candor is an essential oil company that values honesty and transparency. They strive to protect their consumers from misinformation and provide safe and effective products. They want their identity to express their unique position in the industry.

Identity

The identity for Candor is heavily inspired by science fiction aesthetics. The essential oil industry rides fine line between science-based facts, and word of mouth at-home remedies. I wanted to use a sci-fi inspired art direction to represent this dynamic. I also brought in some Utopian aesthetics to represent the safe haven Candor strives to be for its customers.

Product

The packaging design for Candor strives to be unique. The minimalist design allows the product to stand out in a truly saturated market. The layout also features an engaging geometric layout which is unique amongst our competitors.

Website

Our website is thoughtfully designed to help users navigate their shopping experience. Our minimalist design helps to highlight the product and effectively delivers the important information within our site.